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45,000 sign up for Ukrop’s gas promotion

Richmond BizSense July 29, 2008 0

gascan_thumbRichmonders have knocked $256,000 off their gasoline bill by swiping their Ukrop’s member cards at Uppy’s gas stations.

Las month, Ukrops and Uppy’s launched a joint promotion last month called fuelperks!. BizSense reported it here.

For every $50 spent on groceries at Ukrop’s, customers get 10 cents off each gallon of gas at Uppy’s. If you spend $500, you get a dollar knocked off the price of each gallon for one fill up.

A Ukrop’s spokeswoman said that around 44,000 people have participated. The average savings per visit has been $5.84. Originally, 14 Uppy’s stations participated, but that number recently jumped to 21. Two more locations will be participating this week – the Uppy’s Exxon on Buford Road in Bon Air, and the Exxon on Brook Road in Richmond.

Ukrop’s receives about 250 calls and/or emails per day about the fuelperks! program. Ukrop’s said participation is about on par with expectations.




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