Richmond’s Martin Agency has been selected to launch the branding and marketing campaign for the U.S. division of Sun Life Financial.
The campaign, expected to launch in the fourth quarter, will be the first online and broadcast ad campaign for the U.S. unit of the Canadian financial services firm. The campaign will also include corporate sponsorships and print media.
The budget for the campaign was not disclosed.
“Getting consumers to take a fresh look at a venerable brand is among our favorite assignments, and we’ve had the good fortune to tackle similar projects for ‘household’ names like Walmart, GEICO, Hanes and UPS,” said Bruce Kelley, partner and vice chairman of the Martin Agency.
The U.S. division of Sun Life is based in Wellesley, Mass.
