Lugging around beer from a local brewer has just become a bit less awkward.
Legend Brewery, which for 15 years has operated a brewery/restaurant on Richmond’s South Side, started selling six packs of 12 ounce bottles today.
They cost between $7.49 and $7.99, depending on the retailer.
“When people can load up shopping carts at Kroger with six packs, that will help volume,” said Reid Brown, the general manager at Brown Distributing, which handles Legend along with Anheuser-Busch.
“You can go over a friend’s house and it’s a lot easier than carrying a plastic bag of 22 oz bottles,” Brown said, adding that he expects sales to increase almost immediately.
The brewery will continue to sell 22oz bottles.
Brown Distributing is promoting it with displays and said a lot of retailers are already onboard.
For now, the only flavor is the brown ale, but eventually the brewery will bottle other ones.
In February, Legend’s sister distributing company (Legend Distributing) was sold to Brown Disturbing. Legend announced then that it was investing some of the proceeds of that sale into a new bottling facility and adding six packs of bottles.
At the time, Legend owner Tom Martin told BizSense, “This is a good business idea. Instead of having ten guys on the road, we’ll have 500 who are able to sell our beer.”
Aaron Kremer is the BizSense Editor. Please send news tips to Editor@richmondbizsense.com.
This is the best news I’ve heard in a long time.
Now, let’s talk about more recycling for those bottles….
So who is carrying the six packs?
Recycling bottles doesn’t really help anything. It just gets crushed up and turned back into sand. It uses less resources to manufacture glass from scratch. (I am adamant about recycling everything else.)
In this area we use AT THE VERY LEAST an estimated 50 million
glass containers a year; if we achieve close to 80% reuse and recycling rate for glass, we avoid landfilling 40 million glass bottles and jars a year.
You could go on to say that each time a glass bottle
or jar is recycled, it saves about 1,500 BTUs of energy, so annually, the recycling of glass
bottles and jars by our community could save 60 billion BTUs of energy, an energy equivalent of gasoline, or, about 500,000 gallons of gasoline a year.
Come on, think about it.