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When a name and theme backfires

Aaron Kremer October 13, 2009 0

felonyfranksEvery week we run a list of businesses that have filed licenses in the metro area. And each week we try and pick out a few of the more interesting names. Partly that’s to make the story less dry. But there may be some instruction in it, it turns out because there is a risk in being too edgy.

A Wall Street Journal story today explains how an entrepreneur who hires former convicts is catching all sorts of grief for his shop “Felony Franks.”

The irony, the employees — most of whom are in fact ex cons — don’t seem to really care.  They are happy to have stable employment.

But he may have gone overboard. It’s a good read.

Then again, all the publicity is probably great for business.




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