The Martin Agency is headed West.
The Richmond-based ad agency is planning to set up a Seattle office to provide support to one of their highest-profile clients.
Martin is behind the look of a new chain of retail stores being rolled out by Microsoft, which aim to rival Apple’s retail stores. The first Microsoft store opened last week in Scottsdale, Ariz., with a second slated to open today in Mission Viejo, Calif.
According to an article on AdAge.com, Martin is responsible for the store’s logo, packaging, bags, displays, uniforms and advertising. AdAge describes the new stores as “remarkably Apple-esque.”
Dean Jarrett, communications director for the agency, said they are currently looking for space in Seattle, which is also being set up to serve another Washington state client, Bellevue-based Expedia.com.
“We got two substantive clients on the West Coast and have had people living and working out there for months for this Microsoft store launch,” said Jarrett. “We basically said to ourselves ‘We need a Seattle office.'”
Jarrett said they haven’t finalized the number of employees that will be sent to Seattle. He said there is roughly a dozen working there now in temporary spaces. The agency’s New York office has about 20 to 25 employees.
The new office may also help Martin reach new clients.
“There has been times over the years when something would come up for review that has a West Coast headquarters and that might be a negative against us that we didn’t have a West Coast presence, so we are hoping that will help us,” Jarrett said.
The AdAge article provides a few more details about the agency’s big move:
The office space isn’t finalized yet, and Martin “absolutely will use IPG space if it’s available and suitable,” said Martin CEO John Adams, but that “space is full, we’ll lease our own space.”
Leading the West Coast office will be Brad Higdon, a senior account leader and an officer at Martin. “For us, it’s essential that this office carry the same cultural DNA as our headquarters and the New York office,” Mr. Adams said. “Brad agreed to go to Seattle to build a great office and provide that cultural anchor.”
IPG is an abbreviation for Interpublic Group, the advertising holding company that owns Martin.