On Monday we ran a Q&A with the female GM of a local Acura dealership. She said that she has no trouble running a business in a male-dominated industry, and she’s always surprised how many women choose to work selling makeup at department stores instead of working a car lot.
But it seems that female consumers often don’t appreciate the car-buying process, according to a neat article on BNET:
It’s a cliché—with some lingering truth in it—to say that macho car salesmen don’t think women know much about cars, and carry that attitude into the transaction. Women apparently have a lingering sense that they’re not being treated fairly.
