Dan Neil, one of the best writers in the land, has a great review of new TV advertisements running for the outdoors store REI, which just opened a new store at Short Pump.
The ads are also airing on TV here in Richmond.
Writes Neil:
“I have enough pro expedition gear in the garage to mount an assault on K2. Snowshoes, ice axes, climbing helmets, plastic mountaineering boots and wicking-action underwear sufficient to dry up the Red Sea.
Why? Because I’m thoroughly manipulated by advertising imagery in this category.”
It’s a must-read.
Below is one of the ads:
