Richmond-based frozen yogurt chain Sweet Frog is making the leap to Danville.
The new location will be owned and operated by Trey Falwell and Tyler Lee and will open in July. Falwell is the grandson of Liberty University founder Jerry Falwell.
From GoDanRiver.com:
Danville native Tyler Lee and Trey Falwell, who both studied business at Liberty University, partnered to open a franchise in Danville after they saw the exploding popularity of the Sweet Frog in Lynchburg, which opened in December.
“We really wanted to share the concept with Danville and let the people of Danville enjoy it, too,” Falwell said.
The first Sweet Frog opened in 2009 and has expanded to 10 locations. BizSense last month interviewed founder and company owner Derek Cha, who said they are aiming for another 10 locations over the next year.
This past Saturday evening, my husband and I came in for the first time. We both had a small serving with almost no toppings and was surprised to hear 9.74 as our total. He even commented that he could get 3 banana splits for that at another location. Very soon a family of four came in and got four large containers – piled high loaded with toppings and their total was only 12.24. We used the first scale and they used the second one. We watched as it happened with the next customer. The first scale tipped high, the second went reasonable. I feel like you need to monitor your scales and I think we deserve a couple of freebies because we were definitely overcharged. The product is good but this will kill your business in a heartbeat if it gets noticed and is not corrected.