September 24 Event Benefits VCU Massey Cancer Center
For Immediate Release
Contact: Julie Dillon
(804) 628-1917; email@example.com
Richmond, VA (July 20, 2011) –The Massey Alliance invites the community to plan now to close out the summer season at Massey on the River, a fun-filled, laid-back riverfront evening on Saturday, September 24 from 6-10 p.m. on Rock Bottom Island. Sponsored by The East End Landfill, Massey on the River promises great food, all-you-can-drink beverages and yacht-rock music from local favorite Three Sheets to the Wind, at one of the most scenic locations in Richmond.
A silent auction will feature enticing packages, including trips to Jamaica, Kiawah Island and North Carolina’s Outer Banks. The auction will also include golf packages, a hunting trip and much more!
All proceeds from the event benefit cancer research at VCU Massey Cancer Center.
Massey on the River is a signature event of the Massey Alliance, Massey’s junior board of young professionals who share a passion for supporting cancer research at Richmond’s only NCI-designated cancer center. Since 2002, the Massey Alliance has donated more than $332,000 to research at Massey Cancer Center, and is working to raise another $300,000 by 2014. The volunteer group also provides a unique opportunity for the next generation of philanthropists to learn about Massey’s mission of saving lives through innovative research and compassionate care.
“Massey on the River is becoming one of Richmond’s most anticipated fall fundraisers,” says Rachel Kaplan, chair of the event’s volunteer planning committee. “We are fortunate to have access to Rock Bottom Island, truly one of Richmond’s most beautiful pieces of riverfront property, to create such a fun and unique evening of entertainment for the community—all to benefit the extraordinary work being done at Massey.”
With more than 500 attendees, the 2010 event raised $24,504 for Massey Cancer Center, a total the committee anticipates exceeding in 2011.
“We are thrilled to be sponsoring Massey on the River for the second year,” says Joe Sandy, COO, of The East End Landfill. “It is a true pleasure to work with this group of passionate young professionals to support a cause that has such great impact on our community.”
Event tickets will be sold at www.masseyontheriver.org for $35 in advance and $45 at the door. This event is intended for those 21 and older.
Businesses are invited to learn more about sponsorship opportunities for Massey on the River by contacting Ashley Burton, firstname.lastname@example.org or (804) 828-0883.
About the VCU Massey Cancer Center: The VCU Massey Cancer Center is one of 66 National Cancer Institute-designated institutions that leads and shapes America’s cancer research efforts. Working with all kinds of cancers, the Center conducts basic, translational and clinical cancer research, provides state-of-the-art treatments and clinical trials, and promotes cancer prevention and education. Since 1974, Massey has served as an internationally recognized center of excellence. It offers more clinical trials than any other institution in Virginia, serving patients in Richmond and in four satellite locations. Its 1,000 researchers, clinicians and staff members are dedicated to improving the quality of human life by developing and delivering effective means to prevent, control and ultimately to cure cancer. Visit Massey online at www.massey.vcu.edu or call 1-877-4-MASSEY.