[ Login ]   [ Register ]

Right as rain

Amy David February 6, 2012 5

Two Richmonders last month launched an apparel start-up for the woman who prefers not to resemble Paddington Bear or the Gorton’s fisherman when she steps into a thunderstorm.

Tired of having to don bulky raincoats, stay-at-home-moms Stacy Struminger and Rachel Teyssier have created Rainraps, a line of waterproof jackets for the fashion-conscious woman.

Rainraps sell for $48 and come in one size and four colors. The gear is similar to a wrap that drapes over your body and hangs open in the front but does not have a hood like a raincoat.

Since launching the website two weeks ago, the company has sold 50 Rainraps.

Struminger, a New Yorker who moved to Richmond about 10 years ago, came up with the idea last spring.

“It had been raining a whole week and it was so frustrating going in and out of the car and I find umbrellas to be so cumbersome,” Struminger said. “They would get the entire car or myself wet.”

Struminger said that’s when thoughts started pouring in for a garment that would shield her from the rain but wouldn’t be a hassle to carry around.

“I thought if I wanted one, why wouldn’t everyone else want one,” she said.

“There are ponchos out there, but nothing fashionable,” Struminger said. “We looked everywhere and nothing is out there, which is why we decided to make it.”

In June, the business partners struck a deal with a manufacturer in China to produce the wraps. They purchased about 1,000 of each piece to get the business going.

Teyssier and Struminger and their husbands are financing the business.

Niche apparel startups have been popping up all over Richmond lately.

Hopper Apparel, a line of gym wear for CrossFit members, launched this summer, and the Zipper Tie, a pre-tied tie, debuted in December.

The most challenging aspect of their new venture, Struminger said, was figuring out the type of product they wanted and getting it shipped.

“Getting the right material took the longest — and perfecting the sample,” she said. “I have a whole closet full of prototypes of what it has evolved from.”

Before getting her feet wet as an entrepreneur, Struminger, 43, worked for 10 years as a buyer for Burlington Coat Factory. Teyssier, 44, worked as an event planner for the Alzheimer’s Association in Chicago before moving to Richmond for her husband’s job.

For now all sales are being done through the Rainraps website. As the business grows, they’ll look to expand their product line to retail outlets, department stores and magazine catalogs.

Print Friendly and PDF

Editor's Picks

5 Comments »

  1. Diane February 6, 2012 at 9:17 am - Reply

    Looks like a great product and I wish you much success. (I would pay $58 if you would produce it in the US).

  2. Billie Raines February 6, 2012 at 9:45 am - Reply

    You had me right up until Made in China.

  3. lulululu February 6, 2012 at 10:27 am - Reply

    Made in China is ok for clothes…Keeps prices cheap enough to have customers actually see a perceived value in a new product, rather than being initially turned away based on price.

    Besides, same people commenting about making them in the USA are writing from computers made in China. Global world. Sorry.

  4. Melissa P Gay February 6, 2012 at 11:31 am - Reply

    Outstanding idea. A cowl-neck style hood would keep one’s head dry.

    Good luck, ladies.

  5. Chris Miller February 24, 2012 at 12:07 am - Reply

    You need to reach out to Jake Natale CEO of http://www.godsarmor.com and local entrepreneur.
    About: God’s Armor originated in the heart of Jake Natale in November 2007. His first thoughts were to draw the armor referenced in Ephesians 6 as art to sell. Jake was responding to the family’s financial situation, the business his dad worked at was closing. As Jake approached his dad, Jerry, about his idea they began to brainstorm and from those discussions God’s Armor became a clothing line. As the two began to think about a logo for the brand the obvious choice was the shield of faith, maybe because of the faith that was growing within the family during this transition. Within a few days Jake was awakened about 1:30 am with an idea about the shield and preceded to draw it on the sketchpad he keeps on his nightstand. As they examined the drawing it was obvious that God had laid this design on Jake’s mind, the three part image pointing upward toward the Father along with the seven rivets had HIS fingerprints all over it.

    http://www.facebook.com/ArenaRacingUSA#!/EverydaySoldier

    The more Jake and his dad discussed the God’s Armor clothing line it became apparent to both of them that the clothing would be nothing without the message God had laid on their hearts. The discussions revolved around the company tagline, For the Everyday Soldier. They knew that the message needed to be one of encouraging believers to Stand against the world’s ideals, Believe everything God’s word says about life, Run with conviction the race God had prepared for them and to Share their faith unashamedly with everyone they meet. These convictions need to be lived out everyday, not just around our Christian friends or on Sundays. The battle is everyday, everywhere.

    Jake’s desire is to become one of the voices that changes his generation. His mom and dad, Jerry & Donna are committed to support the dreams God has laid on their son’s heart

Leave A Response »

Please use your real, full name (first and last) and a valid email address to foster a more civil discussion. Comments without first and last name may not be approved.


We encourage active participation in our online community, but we reserve the right to remove any off topic or inappropriate comments.