Big River Advertising is running a little deeper these days.
The Tobacco Row ad firm recently finished expanding its office space at the Edgeworth Building on East Cary Street and has picked up some new business, said Kim Farlow, who left Altria in February to head the public relations shop at Big River.
The expansion took the firm to 12,000 square feet, an increase of 60 percent, she said. Landlord Forrest City paid for the renovations, Farlow said.
“Mostly what the space did for us is gave us room to spread out,” Farlow said. “Before the renovations, we had people doubled and tripled up in small offices.”
Farlow’s department got a boost recently, adding a full-time employee and picking up the public relations account for the Virginia Lottery, a longtime client on the advertising side.
The firm has also launched an online and social media campaign for MoonPie, the marshmallow-filled Southern delicacy. Other Big River clients include Anthem Blue Cross Blue Shield, Cortview Capital and Donate Life America.
Since the firm announced the expansion in September, Big River has added
three eight positions, bringing the head count to 31.
One of those hires is a veteran of the Richmond marketing scene. Stuart Holt, who founded Response Marketing Group, now works with Big River clients to achieve employee and executive buy-in before a new branding effort launches.
Although the company is growing, Big River CEO Fred Moore said he’d like the firm to remain “small and nimble.”
“It’s not about being big. It’s about being good at what you do,” Moore said. “When you do something well, there is always pressure to grow. But with growth comes necessarily a dilution of culture. In this office, we all know each other’s kids.”
Moore and Jan Crable started Big River in 2001. The firm has operated in the Edgeworth Building since 2008 and works among accounting firm Ernst and Young, law firm Hirschler Fleischer and HKS architecture firm.