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Richmond’s other tubing scene

Burl Rolett July 25, 2012 11

A Richmond company is giving old inner tubes new life.

Passchal, founded in 2004, makes high-end bags and purses from worn-out inner tubes. It’s an idea that co-founder Angela Greene said hit her during a visit to Baltimore 13 years ago.

“I happened to be … going through a mall in the Inner Harbor,” Greene said. “A backpack caught my interest because it had a license plate on it.”

The backpack, adorned with a green and white Colorado tag, was made from a tire’s inner tube.

“From then on, I really just became fascinated with inner tubes,” Green said. “They have really beautiful markings, and it hit me that these things will be here forever.”

Greene, who had already started two businesses, brought the inner tube bag idea to her boyfriend Ken Kobrick, a welder by trade, and the team founded Passchal nine years ago.

It took them about two and a half years to develop an environmentally-friendly inner-tube cleaning method, and Greene admits their first run at recycled handbags was not as successful as she had hoped.

“Our first ones were hideous,” she said. “It weighed 10 pounds empty.”

Since then, they have collected about 76 tons worth of inner tubes. They get the used tubes for free from tires centers. But the rubber, Greene said, is far from a usable product when she picks it up.

“They’re full of antifreeze. They’re filthy. They always have a huge spider in them,” she said.

The inner tubes are cleaned and cut to workable pieces. Then they must be presoaked and cut to size for specific products before another cleaning and buffing. The prep process takes about a day, Greene said, before the polished rubber strips are sent off for production.

Two years ago, about 95 percent of Passchal’s products were manufactured outside of Richmond. Now Passchal produces about 80 percent of its products in the city. The other 20 percent is manufactured by a company in California, and Greene is hoping to eliminate out-of-town production entirely.

The finished products range from $25 for business card holders to $425 for large duffel bags. The bags are sold on Amazon and have been sold in Saxon Shoes and Neiman Marcus.

Passchal can produce about 100 items per week at its North Chesterfield workshop, but is working on upgrading the space. The project, which will cost about $75,000, will allow the company to manufacture all of their products in Richmond within the next six to eight months.

For now, Passchal is hoping to raise $25,000 via Kickstarter to spur a 2013 line of men’s tech and travel gear. It’s a step in shifting the company, which at first relied on products for women, to a men’s bag brand.

“It’s just been ironic to me and very exciting that in the area of fashion on Kickstarter, the three largest projects that have been funded are for men,” Greene said. “I always knew that men shopped, but now I know that they really shop.”




11 Comments »

  1. Holly Jones July 25, 2012 at 7:47 am - Reply

    Good for you!! This is the perfect story – hometown startup; environmentally friendly; recycled materials; useful, attractive product! What’s not to love? Continued success!

    • Passchal July 25, 2012 at 8:32 am - Reply

      Burl – thanks for this great article!

      Holly – thanks for the kind words. we truly appreciate the support. Be sure to stay tuned to http://www.passchal.com for our upcoming launch.

  2. signscapes July 25, 2012 at 9:07 am - Reply

    Really inspiring – from concept to execution. Good for you for sticking with a great idea and making it work. Can’t wait to check out your line of products.

  3. Dawn D. July 25, 2012 at 10:10 am - Reply

    I am going to Saxons (another super small business) to find one of your creations!! Stories like this tell the story of entrepreneurship. Thanks.

  4. Cynthia Oliver July 25, 2012 at 11:43 am - Reply

    Maybe this article should be sent to Pres. Obama so he may understand that individuals do, in fact, start & run their own small businesses. Good luck for continued success!

  5. Robert S. July 25, 2012 at 12:59 pm - Reply

    Angela
    You may not need Kickstarter…..let talk

  6. Brett July 25, 2012 at 1:02 pm - Reply

    Maybe people should realize that the economy is starting to take a turn for the better and jobs are returning, before Romney comes in and tries to take all the credit.

  7. Courtney P July 25, 2012 at 1:08 pm - Reply

    So excited to see what’s coming down the road for you guys! The first bag I ever saw was Rachel Leyco’s after her band photo shoot…I’ve been wanting one ever since!

  8. Jen July 25, 2012 at 2:04 pm - Reply

    I will be checking this out at Saxon! Congratulations and wish you success!!

  9. Passchal July 30, 2012 at 10:31 am - Reply

    Hi everyone! We’ve launched our Kickstarter project! Please consider supporting us:

    http://www.kickstarter.com/projects/1565961418/passchal-luxury-bags-made-from-recycled-truck-inne?ref=live

    Thanks for your support!

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