The Pitch is Richmond BizSense’s monthly advertising digest. Tell us about your new accounts and campaigns by emailing lena@RichmondBizSense.com.
Secco Wine Bar kicked off its new wine menu with an ad encouraging customers to “drink something different.” The Carytown eatery scrapped its drink menu in favor a chalkboard featuring a frequently updated wine list. Matt Brehony from Secco wrote and starred in the ad, and Joey Tran from Double Take Media and the Richmond Comedy Coalition handled the filming and post-production.
The Martin Agency will develop a global brand strategy for Opportunity International. Opportunity serves more than 5 million people in more than 20 developing countries with small business loans, insurance and financial and professional development training.
Children’s Home Society, a 113-year old nonprofit group that places children with permanent families, has retained Burford Advertising as their agency of record. Burford created “The Wait Is Unbearable” print, web and TV ads. The TV ads will feature teens that are waiting to be adopted and local corporate sponsors who are donating money to air the spots.
Burford also launched a new TV campaign for Dominion Auto Group based on the theme of trust. The new “Trust Us. Price Us. See Us.” ads began airing in February.
93 Octane created a new brand for SixEstate, an online content development firm. The update included a new logo and website, which highlights the company’s four main products and showcases white papers and trial offers.
The firm also updated the logo for St. Joseph’s Villa, a nonprofit that just wrapped a $10 million capital campaign.
Free Agents Marketing will move into a new 15,000-square-foot Innsbrook office space at the end of the month.
Free Agents also added two out-of-state clients: the University of Colorado Health System and Culpeper Regional Hospital.
Vacation.com hired Big River to help the company refresh its brand. Big River will change the way Vacation.com communicates to both its prospects and members by conducting brand research, including a study of travel agents.
Neathawk Dubuque & Packett won 19 ADDY awards during ADDY awards galas in Roanoke and Chattanooga, Tenn. The agency won 10 awards in Roanoke, winning both the Best in Broadcast award and the Howard Packett Award for Creative Excellence for a Friendship Retirement Community television commercial.
In Chattanooga, ND&P was recognized by its peers with the People’s Choice Award and a Gold Addy for its work on the SuperSonic Soul website.
Hodges Digital Strategies has been retained by Virginia Commonwealth University’s School of Education to provide strategic counsel on its website architecture and re-design and development services. The firm has also been retained by Virginia Community College System to re-design and develop its website, in addition to other digital consulting services.