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On top of polenta, all covered with cheese …

Lena Price April 3, 2013 4
The Meatball Company found its trailer on Craigslist. (Courtesy of the Meatball Co.)

The Meatball Company found its trailer on Craigslist. (Courtesy of the Meatball Co.)

For Richmond’s newest food truck, it’s all meatballs, all the time.

Howard Sanderson and Frank Terry are about three weeks away from rolling out the Meatball Company. The food truck will serve at least five kinds of meatballs on subs and sliders and over polenta.

“Everyone knows about your standard Italian meatball, but most nationalities have one,” Terry said. “We wanted to do something that was a vehicle to take on different flavors.”

Sanderson said they have barbecue pork and Buffalo chicken varieties in the works, in addition to the classic Italian. Prices will range from $8 to $10 for a meal.

At first, the Meatball Company will set up for lunch service in the near West End and the Southside, but they plan to expand to other parts of the metro area.

Sanderson, formerly an economist at VCU, said he and Terry started throwing around the idea for a food truck about two years ago. Earlier this year, they bought a trailer on Craigslist and drove it back from North Carolina.

They declined to comment on the startup costs, but Terry, who spent 10 years as a chef and caterer, said the pair decided to launch a food truck because the costs were reasonable compared with a full-service restaurant.

Both have made the Meatball Company their full-time jobs.

They’ll prepare their meatballs at Kitchen Thyme, a commercial rental kitchen in the West End.

Terry said their aim is to work with RVA Street Foodies, a new coalition of local food truck operators. The group hosts weekly courts at the Virginia Historical Society, Center of the Universe Brewing Co. and Hardywood Park Craft Brewery.

“The plan is to get in as many food courts as we can,” Sanderson said.

The Meatball Company will also make an appearance at the Colonial Downs races in June and at various summer festivals.

If the Meatball Company is a hit, Terry said it could expand as early as next year.

“This will be our only truck for this year,” he said. “But down the line, as our brand awareness grows, we might add a few more carts.”

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4 Comments »

  1. Jennifer Tompkins April 3, 2013 at 7:55 am - Reply

    Congrats to Frank and Howard on their new endeavor. That black trailer will be grooving some new graphics by the time folks are standing in line for some meatballs… YUM!

  2. Drew April 3, 2013 at 8:07 am - Reply

    Great idea!

  3. Dave May 15, 2013 at 10:53 am - Reply

    I just had lunch at the Glen Forest office park and the meatballs over polenta were outstanding!!

  4. Howard Sanderson May 18, 2013 at 9:52 am - Reply

    Thank you, Dave! I am glad you enjoyed it. We will be at the Glen Forest Office Park for lunch every Wednesday.

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