One of Legend Brewing Co.’s signature brews is in the fight of its life in the nation’s capital.
Legend Pilsner is in the final round of the Washington Post’s annual Beer Madness tournament, which pits brews against one another in NCAA March Madness style. Legend’s opponent: Frederick, Md.-based Flying Dog Brewery’s Double Pale Ale.
The contest focuses on brews from the greater D.C. area, Maryland and Virginia. The battle for bragging rights this year is judged by online voters and a panel.
“We’ve been the underdog the entire time,” said Kevin Timme, Legend Brewing’s sales and promotions manager. “We’ve been going against a lot of great beers, and it’s been an honor to get through.”
So far, the pilsner has knocked off Hampton-based St. George Brewing Co.’s Pilsner, Wild Wolf Brewing’s Local Wolf and heavyweight Devils Backbone Brewing’s Vienna Lager.
Voting is ongoing, but the panel, which includes a sitting congressman and a handful of D.C. foodies, will announce the winner April 23.
The Post’s tourney might give Legend a boost ahead of its entry into the Washington market.
“We’re launching in D.C. in about three weeks,” Timme said. “We actually have several launch events in the next few weeks that we are getting ready for.”
Legend beers are already distributed in Northern Virginia, and the brewery recently crossed into Maryland. The brewery will launch in the District with its mainstay Brown Ale and Pilsner as well as Hopfest, Timme said.
The nearly 20-year-old brewery long enjoyed something of a monopoly in Richmond but recently has had to step up its game amid increased competition.