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Sweet Frog orders a double serving of space

David Larter April 24, 2013 8
Sweet Frog is moving to the Winchester Building. (Courtesy of Cushman & Wakefield | Thalhimer)

Sweet Frog is moving to the Winchester Building. (Courtesy of Cushman & Wakefield | Thalhimer)

Richmond’s largest frozen yogurt chain is taking a bigger helping of office space.

Sweet Frog is moving its corporate headquarters from a storefront near Chesterfield Towne Center to a 7,400-square-foot space in the Winchester Building at 10800 Midlothian Turnpike.

“We’ve been in here for about a year and a half, and we’re packed in like sardines in a can,” said Taylor Carwile, Sweet Frog’s office manager. “We’re doubling our current space, which is a reflection of our growth as a company.”

Sweet Frog’s shop at 815 W. Cary St.

Sweet Frog’s location 815 W. Cary St.

Sweet Frog’s current headquarters at 730 Research Road is about 3,200 square feet.

The chain plans to move its 35 corporate employees to the Winchester office building in the next two weeks, Carwile said.

Carwile said the growth of franchise sales, support teams and the accounting department created the need for new space.

Sweet Frog started franchising last summer and has sold about 140 franchises, Carwile said.

The chain has 240 stores, including corporate-owned, licensed and franchised locations. That’s up from October, when BizSense reported that the yogurt company had 130 stores, including 20 in the Richmond area.

The company has opened a store in England and is eyeing expansion into South America.

Franchise fees for Sweet Frog run about $30,000, and construction costs vary, Carwile said.

Commonwealth Commercial head Mark Claud represented Sweet Frog in the deal, which closed last month. Evan Magrill, Suzanne White and James Stikeleather of Cushman & Wakefield | Thalhimer represented landlord Hertz Investment Group.

Hertz bought the Winchester Building as part of a $25 million deal last year when Parkway Properties sold off its office holdings in the Richmond market.

Rent at Winchester is listed at $16.75 per square foot per year, according to a Thalhimer flier.

White said the 128,000-square-foot building has about 20,000 square feet available.

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8 Comments »

  1. Anne April 24, 2013 at 7:18 am - Reply

    Dang! Are they hiring??

  2. Angela April 24, 2013 at 7:48 am - Reply

    Yes we are! Our open positions can be found on the careers link of our website!

  3. John Lindner April 24, 2013 at 8:31 am - Reply

    30 Gs for a franchise? Plus a portion of sales? That seems too low.

  4. Patrick Maslyn April 24, 2013 at 9:12 am - Reply

    John — $30,000 plus a monthly royalty (and, usually, a monthly advertising fee) is fairly typical in franchising. Fees vary based on industry.

  5. Mike Ogilvie April 24, 2013 at 9:46 am - Reply

    Sweet! Looking forward to welcoming Sweet Frog to the building!

  6. Scott Easterday May 2, 2013 at 12:48 pm - Reply

    There’s nothing typical about $30k to start a franchise. It’s usually several hundred thousands.

    Obviously frozen yogurt allows for a much smaller starting cost. Good for those who can’t jump into something bigger.

  7. MaryLou Alberts June 10, 2013 at 11:43 am - Reply

    Interested in information about opening a Sweet Frog Franchise in Tulum, Mexico or in Brazil. Please send. Thank you.

  8. joy komlodi September 14, 2013 at 9:37 pm - Reply

    Would really like to see someone open a shop in winter haven fl. With our winter visitors and year round hot temps you would be a great hit.PLEASE open a shop in our city.

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