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New doughnut shop hits the sweet spot

Michael Schwartz June 12, 2013 7
Sugar Shack employees faced long lines Tuesday morning. (Photos by Michael Schwartz)

Sugar Shack employees faced long lines Tuesday morning. (Photos by Michael Schwartz)

Richmond’s sweet tooth was out in full force Tuesday morning for the opening of Sugar Shack Donuts, a doughnut shop at 1001 N. Lombardy St. in Carver.

The new shop at 1001 N. Lombardy St.

The new shop at 1001 N. Lombardy St.

After months of renovations and waiting on permits, the shop opened to a crowd and had a line out the door for its first two hours in business. Owners Ian Kelley and Casey Ward had sought to open in April.

Sugar Shack limited customers to six doughnuts per order for the first day and offered an opening day special with all varieties costing $1 each. According to their Facebook page, they sold more than 500 doughnuts in the first hour and were completely sold out by 2:30 p.m.

Sugar Shack will compete against longtime local favorite Country Style Donuts in Eastern Henrico and more recent doughnut upstarts Dixie Donuts in Carytown and Daylight Donuts near Innsbrook.

Sugar Shack’s competition will also come from Dunkin’ Donuts, which has at least 10 locations within 20 miles of the city, and a lone Krispy Kreme store at the corner of West Broad Street and Staples Mill Road.

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7 Comments »

  1. Sheila Berry June 12, 2013 at 8:50 am - Reply

    To paraphrase the Archangel Michael, as interpreted by John Travolta, you can never get too many donuts.

  2. Lee Freemont June 12, 2013 at 9:16 am - Reply

    Great to see more local businesses starting up – much better than the chains!

  3. Alissa H. June 12, 2013 at 10:40 am - Reply

    I am so proud of you guys! Congrats Ian, the place looks beautiful and I can’t wait to come back for a visit and get me some delish treats.

  4. Lesley June 12, 2013 at 10:54 am - Reply

    Wow….I can’t think of many things I would 2 hours in line to get.

    • Suz June 12, 2013 at 9:18 pm - Reply

      Leslie – the wait wasn’t that long. even though the line was out of the door when I got there it actually moved fairly fast. and the donuts were worth it :)

  5. Patrick Clark June 12, 2013 at 11:05 am - Reply

    Swearing off the big chains. Between Sugar Shack and Dixie Doughnuts, you don’t need any massive corporations on the doughnut front.

    • Jay June 12, 2013 at 2:48 pm - Reply

      True.

      But add Country Style to the list, of course.
      Because nothing in this city (or state) can compare to a Country Style doughnut.

      But Sugar Shack will be nice for the days when I don’t want to drive out to the East End.

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