Robert Jones wants his customers to feel like royalty.
Now he has three times the space across from Innsbrook to make it happen.
His Parkside Barber Shop & Grooming Lounge recently expanded to a larger storefront at 10833 W. Broad St. in the Parkside Marketplace, more than tripling its space.
The move gave Jones room for more chairs and services for his 18-year-old business. He had been in smaller shop in the same shopping center since 1995.
“[I want to] promote a classic place for a man to come relax and basically be treated like a king,” Jones said.
The shop offers haircuts, shaves, shoe maintenance, nail care, massages and waxes. A regular haircut costs $20, and a straight razor shave is $25. Clients have their choice of complimentary beer, wine or water to sip on while they wait.
“We want to mix the old-school barbershop with a new-school way of giving a man a place he can feel comfortable,” Jones said.
Jones, 41, has been at it for a while. He started cutting his own hair when he was 13 and honed his skills cutting hair for neighbors and friends before taking on an apprenticeship at a Northside barbershop at 16. After studying business at Virginia State University, Jones opened his first barbershop in 1992 in Dinwiddie County. He opened a second shop in Ettrick, and by 1996 he had sold both locations. He opened the Parkside Barber Shop in May 1995 and signed a five-year lease for the new space this year.
Jones, who cuts hair six days a week and trains each barber, said it took about $150,000 to outfit the new location. The space had formerly been a martial arts studio, Jones said. He said construction took about three months.
The shop has six barbers, a massage therapist, a “shoe shine technician” and three receptionists.
Although Parkside Barber Shop & Grooming Lounge caters largely to men, Jones said the shop has a number of female clients and is family-friendly.
“This is like the United Nations,” Jones said. “We accept everyone.”