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Museum’s orbit expands with 3rd satellite

Brandy Brubaker January 14, 2014 0
The main Children's Museum of Richmond location at 2626 W. Broad St. (Photo by Brandy Brubaker)

The main Children’s Museum of Richmond location at 2626 W. Broad St. (Photo by Brandy Brubaker)

A local museum is having another growth spurt.

Children’s Museum of Richmond announced Monday that it will open a satellite branch in Fredericksburg this spring.

The branch, dubbed Children’s Museum of Richmond Fredericksburg, will occupy 12,000 square feet at 1225 Jefferson Davis Highway in Eagle Village, a mixed-use development about 60 miles north of Richmond.

CMOR has raised about $455,000 of the $635,000 needed for the new facility, which will be the Richmond-based museum’s third satellite branch, said president and chief executive Karen Coltrane. Its other locations are in Short Pump and Chesterfield.

The Short Pump branch in West Broad Village opened in June 2010, and the museum expanded to Chesterfield in the Winterpock Crossing Shopping Center in June 2012. Its main location is at 2626 W. Broad St., next to the Science Museum of Virginia.

Karen Coltrane

Karen Coltrane

Coltrane said the museum did a study a couple of years ago to see what areas would be best for branching out. Fredericksburg was a logical pick, she said.

“Ten percent of our visitors at our downtown location are out of Fredericksburg,” she said. “We did a market study, and 89 percent of households we reached [in Fredericksburg] knew who we were.”

Plans for the new museum are still being sketched out, but Coltrane said CMOR is working with Richmond-based Graybeale Construction, which built the museum’s other satellite branches. The space they are moving into is empty, and work should start this month.

Cushman & Wakefield | Thalhimer brokers Jim Ashby and Virgil Nelson handled the deal for the seven-year lease.

Eagle Village, which is owned by the University of Mary Washington Foundation, has retail, office space, and student housing, Ashby said. About 158,000 of its roughly 218,000 square feet is retail space. Some of its larger tenants include a Giant grocery store and Planet Fitness. A Hyatt Place hotel is set to open there soon.

Ashby said the site was attractive to CMOR because it is centrally located, has lots of parking and has an outdoor area the museum can use.

The organization anticipates hiring a full-time manager and five or six part-time employees, Coltrane said.

The not-for-profit museum’s 2012 tax report listed revenue of $3.14 million, expenses of $3.43 million and net assets of $7.43 million, according to Guidestar.org.

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