For his fourth sandwich shop franchise, a Richmond criminal defense lawyer is taking on one of the area’s most popular shopping districts.
Gray Broughton next month plans to open a Jimmy John’s Gourmet Sandwiches shop at 3314 W. Cary St. in Carytown, across from Mary Angela’s Pizza.
Broughton, a partner at Richmond-based law firm Williams Mullen, signed a five-year lease in December for the 2,280-square-foot space, formerly home to an H&R Block.
“Carytown is a Richmond landmark,” Broughton said. “The space we’re taking over has been a bit of an eyesore for the last several years.”
Planned renovations include outdoor seating and a new façade, Broughton said. The initial cost to open a Jimmy John’s franchise runs from $305,500 to $487,500, according to the company’s website. Broughton wouldn’t say how much he’s paying to open what will be his fourth location but did say he is financing it with the help of family and friends. Griffin Real Estate LLC owns the property.
Broughton opened his first Jimmy John’s in 2009 at 11500 Midlothian Turnpike in Chesterfield Towne Center. He added a spot in 2011 North Belvidere and West Franklin streets and in 2013 opened in Shockoe Slip.
With so many restaurants lining Carytown, Broughton said he’ll take aim at shoppers looking for a quick bite either on-site or delivered by bicycle.
“We’re not trying to change Carytown,” Broughton said. “We’re trying to be consistent with Carytown and even enhance it with this particular store.”
Broughton’s new store joins several other national food chains in Carytown, including McDonald’s, Subway and Starbucks.
Jimmy John’s launched in 1983 and is headquartered in Illinois. The Carytown spot will be the area’s eighth, joining more than 1,900 locations nationwide.
All those locations aside, Broughton sees his venture on a more local scale.
“I was born and raised in Richmond,” Broughton, a Collegiate School graduate, said. “I’m about as local as you can get.”