French floral exhibit blossoms at VMFA

Vincent Van Gogh's

Vincent Van Gogh’s “Daisies,” part of the VMFA’s permanent collection, is part of the new spring exhibit. Photos by Michael Thompson.

A new VMFA exhibition of French masterpieces is set to bloom.

The Virginia Museum of Fine Arts’ newest exhibition, Van Gogh, Manet, and Matisse: The Art of the Flower, opens Saturday, March 21 and runs until June 21.

The exhibition is of French paintings from the time of French Revolution in the late 18th century to the advent of modernism in the early 20th century. It features 64 still-life paintings of floral scenes by Vincent Van Gogh, Edouard Manet, Henri Matisse, Paul Cezanne and others.

The exhibit opens to the public on Saturday. Tickets are $15 for non-member adults.

The exhibit opens to the public on Saturday. Tickets are $15 for non-member adults.

VMFA director Alex Nyerges said in a press release The Art of the Flower is a “landmark exhibition.”

“We’re now coming up on our fifth anniversary since re-opening in 2010,” Nyerges said in a phone interview. “This is the first major Impressionist exhibition that we have mounted and exhibited.”

The Art of the Flower includes paintings borrowed from the National Gallery of Art, the Metropolitan Museum of Art, the Louvre and other U.S. and international museums. Its focus is on the way French painters reinvented the traditional genre of still-life painting.

The VMFA, along with the Dallas Museum of Art, organized the exhibit, which premiered in Dallas and will travel to Denver after its stint in Richmond. It is expected to draw about 75,000 visitors.

The exhibition includes some 70 floral paintings.

The exhibition includes nearly 70 floral paintings.

The exhibition comes two months after the close of Forbidden City: Imperial Treasures, which ran from October to January. Forbidden City, which featured rarely seen items from Beijing’s Palace Museum, brought 91,634 visitors to the VMFA.

A museum representative could not say how much revenue Forbidden City generated or how much revenue is expected to come from The Art of the Flower.

The VMFA plans to spend about $250,000 marketing The Art of the Flower, funds it already had in its budget. Altria is the presenting sponsor. Amuse, the museum’s fine-dining restaurant, has created food and cocktail menus to include items inspired by The Art of the Flower.

Vincent Van Gogh's

Vincent Van Gogh’s “Daisies,” part of the VMFA’s permanent collection, is part of the new spring exhibit. Photos by Michael Thompson.

A new VMFA exhibition of French masterpieces is set to bloom.

The Virginia Museum of Fine Arts’ newest exhibition, Van Gogh, Manet, and Matisse: The Art of the Flower, opens Saturday, March 21 and runs until June 21.

The exhibition is of French paintings from the time of French Revolution in the late 18th century to the advent of modernism in the early 20th century. It features 64 still-life paintings of floral scenes by Vincent Van Gogh, Edouard Manet, Henri Matisse, Paul Cezanne and others.

The exhibit opens to the public on Saturday. Tickets are $15 for non-member adults.

The exhibit opens to the public on Saturday. Tickets are $15 for non-member adults.

VMFA director Alex Nyerges said in a press release The Art of the Flower is a “landmark exhibition.”

“We’re now coming up on our fifth anniversary since re-opening in 2010,” Nyerges said in a phone interview. “This is the first major Impressionist exhibition that we have mounted and exhibited.”

The Art of the Flower includes paintings borrowed from the National Gallery of Art, the Metropolitan Museum of Art, the Louvre and other U.S. and international museums. Its focus is on the way French painters reinvented the traditional genre of still-life painting.

The VMFA, along with the Dallas Museum of Art, organized the exhibit, which premiered in Dallas and will travel to Denver after its stint in Richmond. It is expected to draw about 75,000 visitors.

The exhibition includes some 70 floral paintings.

The exhibition includes nearly 70 floral paintings.

The exhibition comes two months after the close of Forbidden City: Imperial Treasures, which ran from October to January. Forbidden City, which featured rarely seen items from Beijing’s Palace Museum, brought 91,634 visitors to the VMFA.

A museum representative could not say how much revenue Forbidden City generated or how much revenue is expected to come from The Art of the Flower.

The VMFA plans to spend about $250,000 marketing The Art of the Flower, funds it already had in its budget. Altria is the presenting sponsor. Amuse, the museum’s fine-dining restaurant, has created food and cocktail menus to include items inspired by The Art of the Flower.

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