Richmond BizSense: Rich Wire
Overview:
For Richmond’s business leaders, information is money. That’s why thousands of business professionals check Richmond BizSense every morning for insightful business news and analysis.
“Very valuable…everyone here at our office looks at it!” –Dorsey, Wright & Associates
Audience:
BizSense readers are savvy. They research purchases online, check the news throughout the day and value local stories that affect their businesses, careers, and personal lives.
BizSense readers are also ambitious. They’re looking to expand their networks and their businesses. A story about a company today is a new contact for tomorrow (or later today).
- The BizSense website generates an average of 300,000 pageviews per month.
- BizSense receives an average of 32,000 unique visitors per month.
- Online readers typically make 2 visits to the BizSense website per day.
- Online readers spend an average of 1 minute and 25 seconds per visit to BizSense.
- Average BizSense reader is:
- 60% male; 40% female
- within the 35-55 age range
- 80% earn more than $100,000 annually; 25% earn more than $200,000
- 75% check BizSense every week day; 80% say BizSense is helpful at work
- 84% would click on an ad if it had information they wanted to learn more about.
FAQ:
Q: What is Rich Wire?
A: Rich Wire is a press release service provided by Richmond BizSense. Rich Wire puts your press release in front of Richmond’s affluent business community. When you purchase a Rich Wire your press release is featured in the Newsfeed (8,000+ subscribers), posted and archived on the BizSense website, and sent to RVA News networked blogs to over 30 community boards. Further, by posting a Rich Wire with BizSense your message and your company are Google-optimized. What this means to you is that if anyone searches for you via Google, the link to your press release will appear in the first 3 entries.
Q: Why should I use Rich Wire? Can’t I just send in a press release?
A: You certainly can send us a press release, and our editorial department encourages all companies to send us their news. However, we receive hundreds of such press releases per day. However, that doesn’t mean our readers aren’t interested in your news, and it doesn’t mean you don’t reap a great benefit from being on BizSense. Rich Wire is the only way to guarantee that your message will be seen.
Q: What if I purchase a Rich Wire and you write about that press release?
A: Then our editor will call you and ask that we use it for a news story and not a Rich Wire. You will not be billed and your Rich Wire will not run.
Q: What’s keeping BizSense from folding in six months?
A: Motivated employees and a solid business plan. The company is profitable because BizSense fills a niche. It’s the only daily business outlet in Richmond, a region that is growing and also recognized as the best state for business (according to Forbes magazine).
To reach this highly coveted audience, or gain more information on Rich Wire, please send an email to advertising@richmondbizsense.com.
Click here for current Richmond BizSense Demographic information
