Richmond BizSense: Website Advertising
Overview:
For Richmond’s business leaders, information is money. That’s why thousands of business professionals check Richmond BizSense every morning for insightful business news and analysis.
“Very valuable…everyone here at our office looks at it.” –Dorsey, Wright & Associates
Audience:
BizSense readers are savvy. They research purchases online, check the news throughout the day and value local stories that affect their businesses, careers, and personal lives.
BizSense readers are also ambitious. They’re looking to expand their networks and their businesses. A story about a company today is a new contact for tomorrow (or later today).
- The BizSense website generates an average of 300,000 pageviews per month.
- BizSense receives an average of 32,000 unique visitors per month.
- Online readers typically make 2 visits to the BizSense website per day.
- Online readers spend an average of 1 minute and 25 seconds per visit to BizSense.
- Average BizSense reader is:
- 60% male; 40% female
- within the 35-55 age range
- 80% earn more than $100,000 annually; 25% earn more than $200,000
- 75% check BizSense every week day; 80% say BizSense is helpful at work
- 84% would click on an ad if it had information they wanted to learn more about.
FAQ:
Q: Who owns the site?
A: BizSense is wholly owned and operated by Dyno Media LLC, a Richmond-based media company that invests in new online ventures and helps media companies around the country improve their news and web convergence. We’ve worked with local publications and international firms such as Bloomberg.
BizSense employs writers and copy editors with decades of experience from both the Richmond Times-Dispatch and national publications.
Q: Why should I advertise on the website?
A: Because it’s the most cost-effective way to reach one of the most coveted audiences in the Tri-Cities area. The daily Newsfeed attracts 8,000+ localized readers daily. Each of those readers must visit the website to gather data or read stories in their entirety. This means your ad is visible to 8,000+ local business people. In addition to that, BizSense attracts non-subscribers from around the country, drawing in readers from the state of Virginia and beyond. By having an ad on the website, you’re placing your brand in front of the eyes of decision makers every single day and you’re reaching the people you need to reach. Unlike radio, television, and print you’re reaching a highly focused group of people interested in seeing your message.
Q: What if I can’t afford a web ad?
A: We’ve made advertising on the website very accessible to businesses with budgetary concerns. We can customize a campaign that takes into consideration your budgetary concerns with your exposure needs. By employing in-story sponsorships, podcasting, and video ads, BizSense has been able to customize successful ad campaigns for every business on every level.
Q: What’s keeping BizSense from folding in six months?
A: Motivated employees and a solid business plan. The company is profitable because BizSense fills a niche. It’s the only daily business outlet in Richmond, a region that is growing and also recognized as the best state for business (according to Forbes magazine).
To reach this highly coveted audience, or gain more information on website advertising, please send an email to [email protected].
Click here for current Richmond BizSense Demographic information