Spend $50 on groceries at Ukrop’s Grocery and take 10 cents off the price of a gallon of gas at Uppy’s Convenient Stores, a savings of $2. Spend $500 and save $1 off each gallon (up to a 20-gallon fill-up) for a savings of $20. The new consumer-focused promotion is called Fuelperks!. Consumers need only swipe their customer card at the gas station. (Cool technology, if we’re understanding it correctly).

This is Ukrop’s second foray recently to deal with higher gas prices. Earlier this month the grocer announced that it was converting its cooking oil into fuel for its trucks.

Fourteen gas stations are participating, but a press release said that number should rise to 30 by the end of the summer.

The big question: will customers drive around to find a Uppy’s to save $2 if they’ve spent $50 at Ukrop’s? Or to save $20 if they’ve racked up $500 on their Ukrop’s card?? And for Ukrop’s, will this drive more customers to the stores?

To read about the annoyance of customer cards, click here.

Comments (1)

Subscribe to this comment's feed

It's a good deal for no major effort by the consumer!
written by Jim Brown, July 01, 2008

Think about it, you have to eat and you have to buy gas so what have you got to lose? Ukrops is "the" premier shopping experience in groceries (try getting something decent from one of the competitor's deli's.....can't be done!)... and as for "driving around lQQking for an Uppy's...there everywhere! I'll take a gas discount any day! This one is better than Kroger's because you can stack up the savings to be as much as you want within a 90 day period.

report abuse

vote down

vote up

Votes: +1

Name

Email

Website

Title

Comment

smaller | bigger

Subscribe via email (Registered users only)

I have read and agree to the Terms of Usage.

Write the displayed characters

Add Comment