Robbed of their spring semester and the summer internships they were expecting, a group of VCU students and Class of 2020 graduates are taking their adventures in advertising into their own hands.
VCU ad club’s ‘summer camp’ catches on nationally
Media/Marketing/Advertising
The Pitch: Advertising and marketing news for 5.26.20
Awards season ramps up with recognitions for several PR and ad shops, a Richmond artist takes part in a locally produced campaign for a national clothing retailer, and a pair of production studios assist with a mini-documentary tied to a homegrown public TV series.
The Pitch: Advertising and marketing news for 5.12.20
Local efforts to support the food and beverage industry get promotional assists from area shops, an executive producer reunites with a downtown motion graphics studio, and several ad campaigns are reworked in light of the coronavirus pandemic.
Shutdown of printing plant throws local magazines a curveball
Some local magazines are on the hunt for a new printing press after a Lakeside print shop announced this week it would close and lay off its 184 employees.
‘Creativity within constraints’: Martin Agency adjusts work, staff with the times
Changes such as shifting away from live-action to alternatives such as motion graphics and animation have required some adjustments to Martin’s workforce, including cutting some positions and adding others more suited to certain work amidst coronavirus.
The Pitch: Advertising and marketing news for 4.28.20
The state tourism office gets promotional assists from two Richmond-area firms, a couple podcasts receive local support, and several area shops put out new work related to the coronavirus crisis.
Stop the presses: Local news outlets pull back on print
Like many of their peers across the country, some local news outlets are being hit hard by the coronavirus downturn, particularly those that put out print editions.
Startup marketing firm wants to give other startups a lift
A new marketing firm has launched to provide services to other up-and-comers.
Fan-area business group launches revamped program
A neighborhood business association is forging ahead with a relaunch amid the coronavirus pandemic, with board members saying local businesses need the support now more than ever.
Richmond’s ‘philanthropologist’ lands docu-series on PBS
At a time when people around the world are looking for help in the face of crisis, a new TV documentary series that’s rooted in Richmond is putting a spotlight on international stories of overcoming struggle, through the lens of the business side of global giving.