Media/Marketing/Advertising »
Ad Report Card: The lady in the tub
This ad scores where most fail: it draws our attention. But do the ad’s creators, the local firm Becker and Calliott, rely a little too heavily on sex appeal
Read More »Really easy being green
Virginia Business Magazine goes green for the April issue. (No, the paper doesn’t feel recycled, but the stories are all about the greening of businesses around the Commonwealth.)
Read More »Fudge the time card
I recently paid a contractor for a job very well done. And as always happens when I pay invoices, I’m mystified by the pay-by-the-hour billing system. Does it include water breaks or web surfing?
Read More »Feel-Good Marketing
Cause-related marketing, as the marketing technique is known, owes its origins to an American Express program from the 1980s, when the credit card company donated funds to help restore the Statue of Liberty. In
Read More »Make Your Own Web Commercial…just don’t fall of a ladder
A number of startups think there’s a market for helping businesses make videos of their products – sort of a QVC for the masses. In Tuesday’s New York Times, Bob Tedeschi describes the nascent
Read More »Ads land at airport security
Perhaps you’ve noticed them, too. At first your trip starts out normally. You approach airport security fiddling with your boarding pass. You take a laptop out of its protective sleeve and check your Ziploc
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