What’s the deal with that radio ad?

The RBS Ad Report Card:

Certain voices are instantly recognizable. Think Bob Dylan, James Earl Jones and John O’Hurley. That last guy isn’t particularly famous, but his voice is. He played the catalog honcho J. Peterman on Seinfeld. Perhaps you’ve also heard him on local radio station 98.9 Liberty, spouting 5-second tidbits about Richmond and how the station “plays anything.” Read more

Blog Focus Group

In the news business, there’s no time to stop and catch your breath. Yet, slowly but surely we’re expanding coverage.

Two weeks ago we added a weekly commercial real estate roundup feature, where we list the businesses that are moving or taking new space. We’re still perfecting the format, and still waiting for some commercial realtors to get on board by sending us weekly updates or press releases. One firm’s marketing lady said the site was, “bloggy.” She definitely meant it as a criticism. Read more

Ad Report Card: The lady in the tub

This ad scores where most fail: it draws our attention. But do the ad’s creators, the local firm Becker and Calliott, rely a little too heavily on sex appeal? Read more