http://www.richmondbizsense.com Richmond's Homepage For Business News Thu, 09 Feb 2012 18:51:01 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.richmondbizsense.com/2010/08/09/tell-them-you-mean-business/ http://www.richmondbizsense.com/2010/08/09/tell-them-you-mean-business/#comments Mon, 09 Aug 2010 10:43:49 +0000 Alec http://www.richmondbizsense.com/?p=3073 You’ve seen the commercial. Robert Vaughn comes on the screen, urging consumers to tell those insurance adjusters that “You mean business,” and to call the law offices of Marks & Harrison…“Right now.” The commercial is for Richmond-based law firm Marks & Harrison. Well, sort of. ]]> http://www.richmondbizsense.com/2010/08/09/tell-them-you-mean-business/feed/ 1 http://www.richmondbizsense.com/2009/12/03/review-of-rei%e2%80%99s-new-tv-spot/ http://www.richmondbizsense.com/2009/12/03/review-of-rei%e2%80%99s-new-tv-spot/#comments Thu, 03 Dec 2009 20:40:01 +0000 Aaron Kremer http://www.richmondbizsense.com/?p=13800 Dan Neil, one of the best writers in the land, has a great review of new TV advertisements running for the outdoors store REI, which just opened a new store at Short Pump. ]]> http://www.richmondbizsense.com/2009/12/03/review-of-rei%e2%80%99s-new-tv-spot/feed/ 0 http://www.richmondbizsense.com/2009/10/29/martin-agency-goes-west/ http://www.richmondbizsense.com/2009/10/29/martin-agency-goes-west/#comments Thu, 29 Oct 2009 18:59:03 +0000 Al Harris http://www.richmondbizsense.com/?p=12815 The Martin Agency is headed West. The Richmond-based ad agency is planning to set up a Seattle office to provide support to one of their highest-profile clients. Martin is behind the look of a new chain of retail stores being rolled out by Microsoft, which aim to rival Apple’s retail stores. The first Microsoft store ]]> http://www.richmondbizsense.com/2009/10/29/martin-agency-goes-west/feed/ 1 http://www.richmondbizsense.com/2009/09/16/longer-furlough-for-media-general-employees/ http://www.richmondbizsense.com/2009/09/16/longer-furlough-for-media-general-employees/#comments Wed, 16 Sep 2009 20:13:35 +0000 Al Harris http://www.richmondbizsense.com/?p=11491 A shortfall in third quarter advertising revenue is forcing Media General employees to take five additional furlough days, adding to the 10 days off without pay they were told to take earlier this year]]> http://www.richmondbizsense.com/2009/09/16/longer-furlough-for-media-general-employees/feed/ 1 http://www.richmondbizsense.com/2009/08/11/martin-agency-lands-financial-services-account/ http://www.richmondbizsense.com/2009/08/11/martin-agency-lands-financial-services-account/#comments Tue, 11 Aug 2009 15:05:00 +0000 Al Harris http://www.richmondbizsense.com/?p=10422 Richmond’s Martin Agency has been selected to launch the branding and marketing campaign for the U.S. division of Sun Life Financial. The campaign, expected to launch in the fourth quarter, will be the first online and broadcast ad campaign for the U.S. unit of the Canadian financial services firm.  The campaign will also include corporate ]]> http://www.richmondbizsense.com/2009/08/11/martin-agency-lands-financial-services-account/feed/ 0 http://www.richmondbizsense.com/2009/06/29/beware-of-twitter-squatters/ http://www.richmondbizsense.com/2009/06/29/beware-of-twitter-squatters/#comments Mon, 29 Jun 2009 17:53:55 +0000 David Larter http://www.richmondbizsense.com/?p=8904 Earlier this month we ran a series on how local businesses are using social media. In some cases, the tools are effective and cheap ways to reach targeted customers. But they can also allow any rouge individual to speak on behalf of the company. And in that sense, the battle for public opinion keeps getting ]]> http://www.richmondbizsense.com/2009/06/29/beware-of-twitter-squatters/feed/ 0 http://www.richmondbizsense.com/2009/06/10/martin-agency-finalist-for-expedia-account/ http://www.richmondbizsense.com/2009/06/10/martin-agency-finalist-for-expedia-account/#comments Wed, 10 Jun 2009 21:13:58 +0000 Al Harris http://www.richmondbizsense.com/?p=8355 Expedia.com is shopping for a new ad agency and The Martin Agency is among a group of three finalists, Adweek reports. The three (the other firms are from New York and Boston) were selected from a group of six agencies competing for the creative duties on the travel site’s ad account. Final presentations are expected ]]> http://www.richmondbizsense.com/2009/06/10/martin-agency-finalist-for-expedia-account/feed/ 0 http://www.richmondbizsense.com/2009/02/25/is-it-me-or-are-there-a-ton-of-marketing-firms-in-this-town/ http://www.richmondbizsense.com/2009/02/25/is-it-me-or-are-there-a-ton-of-marketing-firms-in-this-town/#comments Wed, 25 Feb 2009 21:46:19 +0000 Aaron Kremer http://www.richmondbizsense.com/?p=5051 We’ve been reporting a lot lately on marketing firms that seem to be sprouting up left and right. (Click here and here.) We’ve received several more news releases about others and haven’t had time to learn about their stories. But the timing seems indirectly correlated with demand, and that could pose trouble for the new ]]> http://www.richmondbizsense.com/2009/02/25/is-it-me-or-are-there-a-ton-of-marketing-firms-in-this-town/feed/ 0 http://www.richmondbizsense.com/2009/02/19/what%e2%80%99s-the-deal-with-that-radio-ad/ http://www.richmondbizsense.com/2009/02/19/what%e2%80%99s-the-deal-with-that-radio-ad/#comments Thu, 19 Feb 2009 12:12:38 +0000 Aaron Kremer http://www.richmondbizsense.com/?p=4820 The RBS Ad Report Card: Certain voices are instantly recognizable. Think Bob Dylan, James Earl Jones and John O’Hurley. That last guy isn’t particularly famous, but his voice is. He played the catalog honcho J. Peterman on Seinfeld. Perhaps you’ve also heard him on local radio station 98.9 Liberty, spouting 5-second tidbits about Richmond and ]]> http://www.richmondbizsense.com/2009/02/19/what%e2%80%99s-the-deal-with-that-radio-ad/feed/ 0 http://www.richmondbizsense.com/2009/02/16/former-martin-branding-partner-launches-own-firm/ http://www.richmondbizsense.com/2009/02/16/former-martin-branding-partner-launches-own-firm/#comments Mon, 16 Feb 2009 20:11:14 +0000 Al Harris http://www.richmondbizsense.com/?p=4614 Local marketing consultant Jake Crocker has left Martin Branding Worldwide to start his own firm, Crocker Strategic Marketing. Crocker was a partner and director of brand marketing at Martin Branding. He left in December and decided to go into the new year with a new beginning as his own boss. “This is something I had ]]> http://www.richmondbizsense.com/2009/02/16/former-martin-branding-partner-launches-own-firm/feed/ 8