Hello, will you be my friend?

Editor’s Note: RBS Reporter David Larter will be discussing how local businesses use social networking tonight at 5:30 on CBS 6.

Add one more item to the list of skills it takes to succeed in business in the 21st century.

Not only do you have to be deft at your craft, you also have to be your own publicist and maintain your own fan pages via social networking sites Facebook and LinkedIn.

And that makes each business professional an unofficial manager for their own personal brand. No doubt most employers take a peek at an applicant’s online profiles before making a final decision to hire. LinkedIn, in particular, can speed up hiring and help with marketing. Read more