Marketing »
Richmond biz in Senate hotseat
A Richmond-based marketing firm is the target of an investigation by the Senate Committee on Commerce, Science, and Transportation into deceptive business practices in the world of e-commerce. Affinion, with offices near Parham and
Read More »Upcoming Event: reporting Local, reaching Global
Getting mentioned in a local or national news outlet can make a business and catalyze growth. Please join BizSense and a panel of local business journalists as we discuss how the business media finds
Read More »Beware of Twitter squatters
Earlier this month we ran a series on how local businesses are using social media. In some cases, the tools are effective and cheap ways to reach targeted customers. But they can also allow
Read More »Dry cleaner goes pro bono for jobless
If you can’t find a job, at least you can have a clean suit. Puritan Cleaners is offering free dry cleaning to unemployed workers through the end of August. Customers who bring a letter
Read More »Support for public transit goes viral
A new viral marketing campaign to promote public transportation funding launched today
Read More »Burger Shots: Are you kidding me?
You know what happens when you have too much to drink? You puke. Boot. Hurl. Burger King has decided that the way to market a mini hamburger is by calling it a “Burger Shot.”
Read More »Is it me, or are there a ton of marketing firms in this town?
We’ve been reporting a lot lately on marketing firms that seem to be sprouting up left and right. (Click here and here.) We’ve received several more news releases about others and haven’t had time
Read More »Former Martin Branding partner launches own firm
Local marketing consultant Jake Crocker has left Martin Branding Worldwide to start his own firm, Crocker Strategic Marketing. Crocker was a partner and director of brand marketing at Martin Branding. He left in December
Read More »Office Sense: Play Marketing
Welcome to Office Sense, BizSense’s foray into video. Every month Office Sense will take you inside a different work space in Richmond and find out what sort of people work there, and how they’ve
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