Getting mentioned in a local or national news outlet can make a business and catalyze growth. Please join BizSense and a panel of local business journalists as we discuss how the business media finds sources, scoops and compelling stories. The event is free and will include writers/editors from regional and national publications.
Marketing
Beware of Twitter squatters
Earlier this month we ran a series on how local businesses are using social media. In some cases, the tools are effective and cheap ways to reach targeted customers. But they can also allow any rouge individual to speak on behalf of the company. And in that sense, the battle for public opinion keeps getting… Read more »
Dry cleaner goes pro bono for jobless
If you can’t find a job, at least you can have a clean suit. Puritan Cleaners is offering free dry cleaning to unemployed workers through the end of August. Customers who bring a letter from the Virginia Unemployment Commission or their previous employer can have a suit and two dress shirts, or two regular dresses,… Read more »
Support for public transit goes viral
A new viral marketing campaign to promote public transportation funding launched today.
Burger Shots: Are you kidding me?
You know what happens when you have too much to drink? You puke. Boot. Hurl. Burger King has decided that the way to market a mini hamburger is by calling it a “Burger Shot.” Why would you ever associate a hamburger with a 2 0z shot of liquor? Something you throw down your throat in… Read more »
Is it me, or are there a ton of marketing firms in this town?
We’ve been reporting a lot lately on marketing firms that seem to be sprouting up left and right. (Click here and here.) We’ve received several more news releases about others and haven’t had time to learn about their stories. But the timing seems indirectly correlated with demand, and that could pose trouble for the new… Read more »
What’s the deal with that radio ad?
The RBS Ad Report Card: Certain voices are instantly recognizable. Think Bob Dylan, James Earl Jones and John O’Hurley. That last guy isn’t particularly famous, but his voice is. He played the catalog honcho J. Peterman on Seinfeld. Perhaps you’ve also heard him on local radio station 98.9 Liberty, spouting 5-second tidbits about Richmond and… Read more »
Former Martin Branding partner launches own firm
Local marketing consultant Jake Crocker has left Martin Branding Worldwide to start his own firm, Crocker Strategic Marketing. Crocker was a partner and director of brand marketing at Martin Branding. He left in December and decided to go into the new year with a new beginning as his own boss.
Office Sense: Play Marketing
Welcome to Office Sense, BizSense’s foray into video. Every month Office Sense will take you inside a different work space in Richmond and find out what sort of people work there, and how they’ve decorated their digs.
Bracing for the ad pullback
It comes as no surprise that local marketing firms and sole practitioners are bracing for a slowdown, and the outlook will probably get worse as state and local nonprofits slash 2009 budgets amid declining revenue.