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Window’s Latest Ad Falls Flat, Despite Gates and Seinfeld
What’s the deal with commercials starring people who have nothing to do with the product? Windows latest attempt to win back the market from punky Apple comes in the form of a series of
Read More »Feel-Good Marketing
Cause-related marketing, as the marketing technique is known, owes its origins to an American Express program from the 1980s, when the credit card company donated funds to help restore the Statue of Liberty. In
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