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Feel-Good Marketing
Cause-related marketing, as the marketing technique is known, owes its origins to an American Express program from the 1980s, when the credit card company donated funds to help restore the Statue of Liberty. In
Read More »Begging for donations leave a bad taste in patron’s mouth
Next week restaurants around Richmond will be asking patrons who order tap water to donate $1 to The United Nations Children’s Fund, commonly known as UNICEF. VCU BrandCenter is promoting the event, called Richmond
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